THE PURSUIT OF TASTE
Originally from the Marne (FRANCE), Yazid Ichemrahen has traveled the world for several years. As an eternal questioning, this entrepreneur who is full of ideasquickly creates his YI brand. He conceptualizes under this brand his unique pastry and accompanies companies in their research and development, always concerned to respect the human values that he stands for: simplicity and sharing.
This art lover sublimates each creation according to his emotions to bring them “the elegance and sensitivity it deserves”.
This eternal enthusiast leaves nothing to chance. He is the designer of the brand YCONE PARIS (the luxury subsidiary of the group) develop in Qatar / Mykonos / Gstaad and Geneva.
YTIME is the latest lifestyle concept of the chef around the brownie cookie to various models and varied to find treats throughout the day.